Sometimes You Just Have to Laugh
Here at The Cyphers Agency, we like to take social media marketing pretty seriously #yesifacebookforaliving. Sometimes though, usually on Fridays #TGIF, we can’t help but sit back and laugh at this...
View ArticleClik here to view.
Make It Worth Watching
It always amazes me when I hear people talk about leveraging the power of YouTube to “go viral.” But a lot of brands don’t want to step up and create content that will actually work on YouTube. Instead...
View ArticleClik here to view.
What is all the Fuss About Going Viral?
Let’s face it, every brand wants a piece of that social media gold: the coveted viral content. We have clients ask us all the time if we can make their stuff “go viral,” and our answer is of course, as...
View ArticleClik here to view.
Social Media in the News – July
Another month has come and gone! Summer is flying by, and just like the weather, the social media world is also heating up. Here are the top social media headlines you may have missed from July!...
View ArticleClik here to view.
Social Media Recap- September
The month of September has come and gone, but left behind new features for those of us in the social media world to enjoy. Check out the latest updates from your favorites sites and apps. Instagram Has...
View ArticleClik here to view.
The February Social Media Recap is Here!
February, or National Grapefruit Month, has come to an end. Here’s what went down in the world of social media: Snapchat – Snapchat recently followed Instagram’s lead by integrating gif stickers into...
View ArticleClik here to view.
Social Media Recap- March
Although Cambridge Analytica stole most of the digital industry headlines this month, we still had a few exciting changes to the primary social media platforms that we wanted to highlight. The big...
View ArticleClik here to view.
How to Become a Successful YouTuber
Dude Perfect, Jenna Marbles, Markiplier, Jaclyn Hill…the list goes on and on. If any of these names ring a bell, you may be one of the millions of people who boosted them to YouTube fame. With YouTube...
View ArticleClik here to view.
6 Key Social Media Tactics Educational Institutions use to Inspire Learning
The days of receiving endless promotional postcards in the mail for educational institutions is over, thanks to social media. Many educational institutions are turning to the digital platforms as a...
View ArticleClik here to view.
4 YouTube Content Ideas for Your Restaurant
Creating YouTube content ideas for your restaurant is imperative to reach your target audience and gain traction for your business. As YouTube engagement continues to grow, many are looking to...
View ArticleClik here to view.
How educational institutions can use YouTube to elevate their brand
With YouTube being the second most popular search engine in the world, your educational institution should take advantage of the available real estate on the platform. There are so many ways to utilize...
View ArticleClik here to view.
YouTube Pre-Roll Ads for Nonprofits
The accelerated growth of video marketing on digital platforms has only gained momentum over recent years. Most social media platforms have integrated video into their advertising assets and...
View ArticleWord of Mouth “Buzz”– What if it’s negative?
I saw a Dr Pepper commercial this weekend featuring famous rapper/producer Dr Dre, and commented to my friend about how I was surprised he would put his face on such a corporate message. It didn’t make...
View ArticleThe Benefits of Advertisements, Years Later
Do you ever wish you could get more out of those old advertisements for which you paid so much money? They were so darn expensive, and now they are just sitting in storage, collecting dust! Once again,...
View ArticleUnited Airlines- Too Little, Too Late
Social media empowers companies to connect with customers. It enables companies to listen, respond and promote itself, among a plethora of other things. Social media, however, also empowers customers...
View ArticlePublic Outbursts Make for An Interesting Week in WOM
I never pay too much attention to tennis, and I knew if anything noteworthy happened at the Video Music Awards, I’d hear about it for weeks following, so I missed both Serena William’s and Kanye West’s...
View ArticleClik here to view.
How To: Create a Viral Video
This past weekend the internet was abuzz about a certain workout video, featuring UFC fighter Chuck Liddell and his girlfriend exercising. Why was the video so popular? Maybe people want work out tips...
View ArticleFrom Love to Bingo in 873 Images
This is something you don’t see everyday, a tear-jerking ad from Getty Images. AlmapBBDO spent 6 months culling together more than 5,000 images from Getty’s archive to make this stop-motion ad. It’s...
View ArticleClik here to view.
Why YouTube is GREAT for Food Brands
YouTube, when used strategically, can be an exceptionally successful tool in a food brand's social media marketing plan. With an ability to connect consumers with the story of the brand, YouTube offers...
View ArticleClik here to view.
What type of YouTube ads are right for your financial organization?
YouTube ads are a great tool to use in order to optimize your presence on the platform. With so many different options, YouTube makes it easy to select an ad type that fits your overall advertising...
View Article