Clik here to view.
Word of Mouth “Buzz”– What if it’s negative?
I saw a Dr Pepper commercial this weekend featuring famous rapper/producer Dr Dre, and commented to my friend about how I was surprised he would put his face on such a corporate message. It didn’t make...
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The Benefits of Advertisements, Years Later
Do you ever wish you could get more out of those old advertisements for which you paid so much money? They were so darn expensive, and now they are just sitting in storage, collecting dust! Once again,...
View ArticleUnited Airlines- Too Little, Too Late
Social media empowers companies to connect with customers. It enables companies to listen, respond and promote itself, among a plethora of other things. Social media, however, also empowers customers...
View ArticlePublic Outbursts Make for An Interesting Week in WOM
I never pay too much attention to tennis, and I knew if anything noteworthy happened at the Video Music Awards, I’d hear about it for weeks following, so I missed both Serena William’s and Kanye West’s...
View ArticleClik here to view.
How To: Create a Viral Video
This past weekend the internet was abuzz about a certain workout video, featuring UFC fighter Chuck Liddell and his girlfriend exercising. Why was the video so popular? Maybe people want work out tips...
View ArticleFrom Love to Bingo in 873 Images
This is something you don’t see everyday, a tear-jerking ad from Getty Images. AlmapBBDO spent 6 months culling together more than 5,000 images from Getty’s archive to make this stop-motion ad. It’s...
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Why YouTube is GREAT for Food Brands
We’ve already talked about how social media can be a food brand’s best friend. Pinterest, toted as today’s most highly visual platform, is taking the food industry by storm. With it’s visual focus and...
View ArticleSometimes You Just Have to Laugh
Here at The Cyphers Agency, we like to take social media marketing pretty seriously #yesifacebookforaliving. Sometimes though, usually on Fridays #TGIF, we can’t help but sit back and laugh at this...
View ArticleMake It Worth Watching
It always amazes me when I hear people talk about leveraging the power of YouTube to “go viral.” But a lot of brands don’t want to step up and create content that will actually work on YouTube. Instead...
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What is all the Fuss About Going Viral?
Let’s face it, every brand wants a piece of that social media gold: the coveted viral content. We have clients ask us all the time if we can make their stuff “go viral,” and our answer is of course, as...
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Social Media in the News – July
Another month has come and gone! Summer is flying by, and just like the weather, the social media world is also heating up. Here are the top social media headlines you may have missed from July!...
View ArticleWord of Mouth “Buzz”– What if it’s negative?
I saw a Dr Pepper commercial this weekend featuring famous rapper/producer Dr Dre, and commented to my friend about how I was surprised he would put his face on such a corporate message. It didn’t make...
View ArticleWord of Mouth “Buzz”– What if it’s negative?
I saw a Dr Pepper commercial this weekend featuring famous rapper/producer Dr Dre, and commented to my friend about how I was surprised he would put his face on such a corporate message. It didn’t make...
View ArticleThe Benefits of Advertisements, Years Later
Do you ever wish you could get more out of those old advertisements for which you paid so much money? They were so darn expensive, and now they are just sitting in storage, collecting dust! Once again,...
View ArticleUnited Airlines- Too Little, Too Late
Social media empowers companies to connect with customers. It enables companies to listen, respond and promote itself, among a plethora of other things. Social media, however, also empowers customers...
View ArticlePublic Outbursts Make for An Interesting Week in WOM
I never pay too much attention to tennis, and I knew if anything noteworthy happened at the Video Music Awards, I’d hear about it for weeks following, so I missed both Serena William’s and Kanye West’s...
View ArticleClik here to view.
How To: Create a Viral Video
This past weekend the internet was abuzz about a certain workout video, featuring UFC fighter Chuck Liddell and his girlfriend exercising. Why was the video so popular? Maybe people want work out tips...
View ArticleFrom Love to Bingo in 873 Images
This is something you don’t see everyday, a tear-jerking ad from Getty Images. AlmapBBDO spent 6 months culling together more than 5,000 images from Getty’s archive to make this stop-motion ad. It’s...
View ArticleClik here to view.
Why YouTube is GREAT for Food Brands
YouTube, when used strategically, can be an exceptionally successful tool in a food brand's social media marketing plan. With an ability to connect consumers with the story of the brand, YouTube offers...
View ArticleSometimes You Just Have to Laugh
Here at The Cyphers Agency, we like to take social media marketing pretty seriously #yesifacebookforaliving. Sometimes though, usually on Fridays #TGIF, we can’t help but sit back and laugh at this...
View Article